News For This Month: Businesses
The Importance of On Page SEO
Surviving the very competitive online business scene undoubtedly needs the use of search engine optimization techniques. Usually, such techniques are classified as off-page SEO and on-page SEO. Even if the two are important, most professionals agree that on-page SEO brings more influential results.
With search engines continuing to change and fine-tune their criteria or algorithms, the experience of the user is now increasingly supreme. Off page factors – for example, inbound links – are perceived by the search engines as votes of confidence given by users in terms of website relevance, and so they help to raise your ranking. But of course,on page optimization is how you are directly communicating with the search engines, so you must begin here.
When crafting your on page SEO strategy, there is no doubt that content occupies a very high priority, because it is the core of user experience. The content must not only be recent and constantly updated, but it should also be original and of superior quality. Apart from articles and text, images, videos and infographics are all helpful, as long as they don’t extend loading time. The content must all add value, rather than simply pad word counts.
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Today, there is so much confusion when it comes to keyword occurrence in website content. Search engines are now switching towards semantic search – that is, returning search results related to the searcher’s query, instead of technically based on keywords. While the keywords you’d like to rank for must still be present, rankings are more dependent on context as well as relevance.
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Content of course also works for off page factors, because you need to create your content so useful that other webmasters will wish to share it with their own readers, and link back to your website. Also, social search is also all the more important, so you want to sway visitors into bookmarking your content. Moreover, you’d like to receive Likes and reTweets, and link your content with your Google Plus profile.
The other crucial ranking criterion that is related to user experience is your website’s very architecture. Specifically, loading speed has become increasingly important as a ranking factor. Internal links are also highly important, since they are followed by the search engine bots upon landing on a page. These links also indicate that other pages exist and which of such pages are the most significant.
Lastly, keep in mind that page titles and descriptions are also critical. Focus on optimization and formatting of each page, not only the site as a whole, and link them all up in a logical manner, as in using a silo structure.